MaryBeth Lafferty Marketing

MLM provides a complete range of marketing services your business needs to be competitive in today’s marketplace. With our extensive industry knowledge and talented creative team, we will work with you to create your overall marketing message, identify the best media to deliver it and make sure that your message is delivered timely, efficiently and on budget.

Brand development and management

Consumers today are much more brand-savvy than they were even a few years ago. Modern consumers hold the power to make or break the brands they use.

Does your brand motivate your customers to speak positively of you to their friends? Your brand is your promise to your consumers, and their perception is your brand reality. If your customers don’t feel good about your brand then you can rest assured that they will look elsewhere, especially since they have so many options to choose from.

At MLM, we create and develop positive, memorable brand personalities that will resonate and motivate your target audience for years to come.

Ad campaign management

Managing an advertising campaign today is more complicated than ever because of the vast media options available today.

We’ll investigate the best media options for you as well as manage media bookings, follow ups, and negotiating ad placements and rates.
With MLM managing your ad campaign, you can put your mind at rest that your advertising is planned and executed, while you focus on your business operations and development.

Collateral development and creative direction

Executing a tactical marketing campaign can be challenging, but when you use MLM, the end result is always effective communication messages that drive customers to take action.

We ask the right questions from the start to develop a creative brief that raises your brand to a new level. We have the expertise to develop, prepare and produce creative, effective marketing materials and collateral programs that build loyalty with your customers and attract new ones, elevating your business to new heights.

Corporate and internal communications

Clear, effective communication is an essential element in any business.

Whether you’re using e-mail campaigns, newsletters or brochures to get your message across, we help you develop a consistent message that grabs the attention of both your customers and your employees.

Public and media relations

We work with you to create an effective PR strategy that delivers a clear and consistent brand message to the media.

We ensure that your brand is seen in the right publications and media outlets, and most of all, by your target audience.

Web content writing and management

With only 10 seconds to grab your readers’ attention on the web, you need compelling content.

Writing for the web requires a different talent than traditional promotional copywriting. We research relevant information and write content that will compel your readers to take action.

Promotional and field marketing

Today, the mode of message delivery is equally important to the need to stand out from the crowd. We understand each company’ brand is different.

We don’t rest on the tactics that have worked for other companies in the past, because it might not have the same effect today. We work with you to identify the best channels to use, to achieve your marketing objectives.